1) Segment: My segment is college students with a strong passion and admiration for music.
2) Interviewees:
Vincent: 18 year old male DJ
Peter: 20 year old male passionate for music
Nikita: 21 year old female DJ
3) Need Awareness:
My interviews presented a similar need to past interviews but with further detail. Vincent and Nikita stated that they both had been DJing for sometime now, however, Peter has been looking to get into it. Vincent hasn't been satisfied with school but has been looking for DJ opportunities in Gainesville for sometime now without any luck. He's been wanting to follow his passion but doesn't have a solid way of reaching out to other DJs. He feels uncomfortable asking managers to provide him with opportunities as he feels he will be rejected. Nikita has been DJing for 2 years in Gainesville and she is relatively satisfied. She has been DJing for some bars around town but is looking to branch out more. She also loves electronic music and wants to spread her knowledge of disc jockeying that type of music to other people. Peter, on the other hand, has been looking to start DJing for a long time but can't find anyone to teach him how to begin his DJ journey.
4) Information Search
When confronting the interviewees about what they have done to face their problem they all said the same thing which was putting it off and avoiding branching out and putting in the effort required due to its difficulty and lack of rising opportunities. Both Vince and Nikita admitted to feeling lazy and "content" with their current situation even though it seemed to me that they both wanted a lot more from their passion. Peter said that even though he did love the idea of DJing and even though he did buy a brand new mini-board to practice on, he didn't know anyone with the skills to help him learn the basics (software, hardware, music installation, transitions etc.).
5) Findings
I found out that a lot of people that have passion for music and that are dedicated to using it to their advantage through DJing, are not satisfied with their current situation and that even though they have high expectations, they are scared and/or lazy to pursue their dreams.
6)
I believe this segment have need awareness and is something that is worth investing in. All my customers presented a need even though they might not have expressed it very clearly. The information search could've portrayed a bigger desire and ambition for success but I believe that. through my product, the solution to the need will get easier thus allowing more people to pursure their passion.
2) Interviewees:
Vincent: 18 year old male DJ
Peter: 20 year old male passionate for music
Nikita: 21 year old female DJ
3) Need Awareness:
My interviews presented a similar need to past interviews but with further detail. Vincent and Nikita stated that they both had been DJing for sometime now, however, Peter has been looking to get into it. Vincent hasn't been satisfied with school but has been looking for DJ opportunities in Gainesville for sometime now without any luck. He's been wanting to follow his passion but doesn't have a solid way of reaching out to other DJs. He feels uncomfortable asking managers to provide him with opportunities as he feels he will be rejected. Nikita has been DJing for 2 years in Gainesville and she is relatively satisfied. She has been DJing for some bars around town but is looking to branch out more. She also loves electronic music and wants to spread her knowledge of disc jockeying that type of music to other people. Peter, on the other hand, has been looking to start DJing for a long time but can't find anyone to teach him how to begin his DJ journey.
4) Information Search
When confronting the interviewees about what they have done to face their problem they all said the same thing which was putting it off and avoiding branching out and putting in the effort required due to its difficulty and lack of rising opportunities. Both Vince and Nikita admitted to feeling lazy and "content" with their current situation even though it seemed to me that they both wanted a lot more from their passion. Peter said that even though he did love the idea of DJing and even though he did buy a brand new mini-board to practice on, he didn't know anyone with the skills to help him learn the basics (software, hardware, music installation, transitions etc.).
5) Findings
I found out that a lot of people that have passion for music and that are dedicated to using it to their advantage through DJing, are not satisfied with their current situation and that even though they have high expectations, they are scared and/or lazy to pursue their dreams.
6)
I believe this segment have need awareness and is something that is worth investing in. All my customers presented a need even though they might not have expressed it very clearly. The information search could've portrayed a bigger desire and ambition for success but I believe that. through my product, the solution to the need will get easier thus allowing more people to pursure their passion.
I think you really have a good opportunity with the service you are offering. You picked the right people to interview and they were able to give you honest feedback because they could really benefit from your service. You explained their need awareness well and mentioned that they are often too scared or lazy to find a solution. A lot of times we just try to figure things out on our own without seeking an outside source for a solution. I think you did a great job!!
ReplyDeleteHey Dimitrios,
ReplyDeleteOne thing I've been curious about in your opportunity: are you marketing to DJs or people that need them? Or both?
Aside from that, I think you did well on the interviews. You got some useful information out of them. You mentioned that several of them feel "content" after a certain point, so how does your product/service get them out of that state? How do you encourage them to join and expand on their passion?
Hey Dimitrios,
ReplyDeleteI think you did a great job on this one. You began be clearly defining your segment, and I think your interviews followed up closely with that segment. I like how the people you interviewed all had different ranges of experience DJ'ing. I think your need awareness and information search were well done, but your finding was the most important part. I think this segment will be difficult in terms of information search since, as you said, some of them are "content" with their situation. Overall, great job!