Londos (Junior at UF who loves electronic music): When I interviewed Londos about how he would feel about a website such as my own he said that it would be a great idea. He also informed that he was attempting to get into DJing and needed a place do start. He was thinking of buying some tutorials online but that they would be too expensive. Price is the most important factor but he also searches for quality. He believes that my website would be a good cheap alternative if quality is applied to it. According to Londos, he prefers online purchases as they are quicker due to cookies on websites. He usually feels good about a purchase if it benefits him in some manner.
Manny (Senior at UF who has been DJs for a couple of years now): I interviewed Manny at Tatu during one of my DJ gigs there. He informed me that he enjoyed the idea of my website and that he would be willing to contribute. He has been DJing for a while now and wants to spread his knowledge to others. Manny’s alternative was to make his website to spread the knowledge but time is the most important aspect to him and with his job, not something he can afford. Manny enjoys both in cash and online purchases. He feels good about a purchase if it’s advantageous in the long run.
Aydan (Sophomore at UF who’s an anterior DJ/producer): I also interviewed Aydan during one of my DJ gigs. As a starting DJ, he informed me that he would enjoy the idea of my website but wouldn’t be willing to pay for it. Price is a very important aspect to him as his alternative is to watch free YouTube videos online.
Conclusion: I believe that for the most part, I knew a lot about this segment before my interviews and wasn’t really surprised with the results (as I am technically part of it). Most DJs would be happy with the idea of a cheap website to spread knowledge and learn how to DJ but others find that a price shouldn’t be set to learning. I completely understand and can relate to that. The online segment and purchase part of my idea helps a lot with time and convenience I believe and I think my customers will be satisfied with their purchase.
Hey Dimitrios,
ReplyDeleteI thought you did a great job on your second "Figuring Out Buyer Behavior". I think the people you selected were a perfect fit for the segment you are trying to pick apart. You also did a good job explaining the factors that go into a purchase for someone in your segment, as well as explaining how each of the people you interviewed went about their post-purchase evaluation. Overall, great job!
Hey Dimitrios,
ReplyDeleteYour idea is still looking great, and it seems you're getting a lot of useful info from these interviews. Just one thing I thought of though; what would you be offering for people to purchase? This isn't putting down the idea at all, but I had not thought of how you would be making anything off of this, if that's what you're looking to do. If not, I still think it's an awesome idea and could benefit a ton of people. Would you be offering memberships? Or like you had said, maybe purchasable tutorials?
Overall though, great work, and I can't wait to see your final product with this idea!