25A – What’s Next?

What's Next?

1        Existing Market

STEP 1: What’s Next?

I believe what’s next for my company, in terms of products and services, is figuring out what the website is going to look like and what services it is going to provide, in detail. For example, I’ve been thinking of adding a new tab on the website which allows for a “communication blog.” All the members will be able to talk to one another this way and communicate about questions, answers, and generally speaking about the one true passion of a disc jockey, music.

STEP 2: Interviews

Peter: I interviewed Peter and he liked my idea. Peter is not a DJ but he really enjoys listening to all the hot, latest tracks of music. He suggested we organize meetings once a week/2 weeks and get all the local members together and have DJ spinning sessions.

Mary: Mary is also not a DJ but she really enjoys all kinds of music and especially electronic. In her interview we talked about my idea and she enjoyed the digital aspect of it all; however, she also suggested that it would be more viable if the services could also provide a few other amenities because she didn’t think that, if she was a DJ, she would pay for my services.

Jack: I interviewed Jack about a week ago about my idea. Jack is a amateur DJ and he said he liked the concept of my idea. He also suggested in person sessions but also thought that having live streams on the website would be an excellent idea. He suggested we have digital DJ sessions with one another and live stream our disc jockeying from our homes/studios.

STEP 3: Setting a path to the future

I really think that the interviews helped me create a very good plan as to what is next and allowed to look at my idea from a different perspective. I really do believe that Peter’s idea will be apart of the company as in-person sessions are a great way to introduce people to one another and spread knowledge. It also adds up to what Mary said about adding amenities to my project. Online sessions could also work especially at times like this.

        New Market

STEP 1: New Market

For my current market I chose to target college students. My new market will include not only university students but also everyone between the ages of 20-30 and has a strong passion for music.

STEP 2: Value for new market

I believe my idea can be valuable to the new market because it will allow for a more diversified amount of people who are looking to meet more DJs and maybe improve in some ways, or spread knowledge.

STEP 3: Interviews

Lambros: Lambros is a DJ from my home country Greece and he really enjoyed my idea to diversify to a new target group. He is from a different country and he thinks that the digital aspect of this opportunity, along with the international people he could meet out of it will be great. He didn’t have any new suggestions.

Niki: I interviewed Niki in Miami through zoom, due to the current situation. She is not a DJ but she thinks my idea has a lot of potential, as to someone who really enjoys music. She was glad when I told I was diversifying to a new target group and thought it was a great idea. She suggested that I divide my website into different regions and having an option to select your region/city/state/country when entering the website.

STEP 4: Reflect

I believe that diversifying to a new market was a really good idea. I received great feedback from my interviewees and believe that it is very viable. I think that it has a lot of potential and it could be a great opportunity for my business.