Jake (Avatar): My Avatar is a DJ who’s been spinning for roughly two years and is moderately experienced. He is looking to improve his skills and isn’t financially independent yet. He is also looking to meet more experienced DJs and to receive feedback from them. He doesn’t have a steady job yet and is studying at a university. He doesn’t have a family. He enjoys traveling with the opportunity of acquiring gigs at new locations and meeting new people who have the same passion for music. He drives an SUV so that he can fit his DJ equipment in his car. He is very passionate towards all kinds of music (except country) but, above all, electronic music. He enjoys going out and having drinks with his friends.
Similarities: I believe that I’m similar to my avatar in various ways. I’d say I’m a more experienced DJ but share the same passion for music. I’m not yet financially independent as I also study at the University of Florida. I have made a lot of friends and enjoy going out with them and DJing for them at clubs but also house parties. I drive an SUV to fit my equipment. I don’t have a family.
Dimitrios, I really like your description of your customer avatar. You explained him well and I laughed at the fact that he accepts all kinds of music, except country haha. I think your product could really help this customer out and others like him. I really like that you are able to relate to your customer and that this product is something you are passionate about. It really helps sell it, in my opinion. Great job with this!
ReplyDeleteHey Dimitrios,
ReplyDeleteFirst off, I like that Jake doesn't like country music. That little bit explains a lot about him. And that was smart giving him an SUV. It's funny, I would not have thought about the issue of transporting the equipment, and your experience in the subject helped me realize that, which kind of proves the purpose of your product in itself. I may have gone into a little more detail about what got him to this point in his life, why he enjoys DJing and electronic music, but overall this is a very good description of the customer!
Hey Dimitrios, you did a great job with your customer avatar. I was honestly amazed at how in depth you went in explaining "Jake", he really feels like a real person! I think that speaks to your advanced understanding of who you customer base really is, which is a great thing. Although I don't like country music, I do think a DJ more than anyone could try turning it into a good thing! Overall, you did a great job.
ReplyDelete